But it's important to our work" as a marketer. This article summarizes the main points of Cathy's ICC talk, Conducting Usable Content Audits. Job Function Email List That Will Immediately Impact Your Content Marketing. LRSA 3 What is a content audit? A content audit is a review of existing content. Job Function Email List It is usually in the form of a spreadsheet that lists your content assets – all content types, all channels, all distribution formats – and captures information about each asset.
The list itself is sometimes referred to as a content inventory; Auditing is the process of assessing each item in inventory. Job Function Email List There is no universal set of information that you should capture during your audit. Consider your project needs and business goals, and value your content according to what you want to know. Job Function Email List Consider quantitative information (how much, how much) and qualitative information (who, what, when, where, how, why).
For examples of the types of information, you might want to collect in your audit, see the section – What data should be included in the content inventory? - in this article. Why do a content audit? Content audits reveal. Job Function Email List which aspects of our digital assets need attention. Job Function Email List Among other things, it can identify: Pages that are not performing well obsolete pages Misinformation, outdated information, incomplete information invalid