which are: Content - Factors related to the content and Shadow Making quality of your material Architecture - Factors regarding the overall functionality of your site HTML - Web Page Specific Factors Trust - Factors related to how trustworthy and authoritative a site is Links - Factors Related to the Impact of Links on Rankings Personal - Factors on how Shadow Making personalization influences rankings Social - Factors on the impact of social sharing on rankings Overall, there are 35 individual factors, ranging from the use of descriptive HTML title tags to a site's success in visitor engagement. Here's a close-up of the chart, focusing only on the factors: How to understand the table.
The first letter represents the category a factor Shadow Making falls into, such as for architecture. The second letter stands for the element itself, like 'm' for Mobile, giving its symbol 'Am'. Each factor also has a weight. This is a relative guide to the importance of focusing on a particular factor versus others and overall. Those with a +3 are the most Shadow Making important, with +2 and +1 indicating lesser factors. It is also important to understand that the factors work together. No single factor guarantees success. But several factors working together, however minor, can increase the odds in your favor.
We don't always follow what our survey suggests Shadow Making for a factor's weight. Ultimately, we try to be a little more conservative than the survey suggests, and take into account the things we've seen search engines say or do. Here are some notable deviations from the survey, where the factors have not changed from their current weightings. Au:URLs - The survey Shadow Making had keywords in URLs at 2.1, but we felt keeping it at +1 was fair. Ah: HTTPS - Survey did run a 2.0 secure site, but we thought it was appropriate with its existing lower weight of +1. However, that could change in the future – and there are good reasons beyond SEO to secure a site. Ah: Titles -